In part 1 of my LinkedIn series I’ve discussed the general Dos and Don’ts of creating good LinkedIn pages. However, if you really want to shine, you should also have a solid understanding of the individual sections that make up your profile. I’ll discuss them one by one, starting from top to bottom:
- Banner & Photo
The banner and the photo are basically the eye catchers of your profile page. Make sure you use an up-to-date professionally-looking photo that makes it easy for others to identify you. You don’t have to pay a photographer, just make sure that the pic looks decent. The banner should ideally match your personality, current occupation or display your skills if you’re an artist. Before you use some random banner, use none or go for a background colour.
The headline is the catch phrase of your profile page. You can either use your current occupation or something like “Character Artist looking for new opportunities” if you’re looking for a job. It has to be short and catchy.
The summary shows all relevant information about you and your skills at one glance, so make sure that a) everything that’s relevant is in it and b) that it’s easy to read. Use a topic sentence and bullet points – this gives your summary a clear structure and makes it easy to comprehend.
This is your job history. Only put in jobs that are relevant! No one cares if you worked at Starbucks or Burger King during your collage days. Describe your occupation and the role you had within that company. Highlight relevant skills and achievements.
Use keywords to describe what the course or study programme is about. Even if you’re aiming for a career change you should still include all your academic qualifications as they might come in handy later. A degree in Biology definitely would have been a huge plus for Naughty Dog when they were looking for candidates to work on the Last of Us for example.
- Featured Skills & Endorsements
Only add skills that are relevant for your career (goals) and keep in mind that it’s not the quantity that matters! Also, don’t forget to endorse others =)
I know many of you will find this hard, but don’t be afraid to ask former colleagues, your boss or clients to write a recommendation. Tell them about your goals and that it would be really helpful if they could describe what it’s like to have you as a colleague or an employee. If you ask nicely, I’m sure most of them will take the time to help you.
The purpose of this section is to show your dedication to your field of expertise, hobby or cause. Showing that you like to learn something new, improving skills or that you’re involved in projects or activities is a huge plus for a lot of employers. You can include various things like for example the languages you speak/learn, projects you work on, certificates you gained etc..
This sections shows which companies you’re following and you should definitely follow a few that match your profession. This doesn’t just display your interested in this field, but you’ll also see their posts in your newsfeed. So if you’re curious what a company is up to, this is a good way to be up to date on their activities.
Next article: “How to Apply like a Pro – Step 1”