How to create an epic LinkedIn profile (part II)

In part 1 of my LinkedIn series I’ve discussed the general Dos and Don’ts of creating good LinkedIn pages. However, if you really want to shine, you should also have a solid understanding of the individual sections that make up your profile. I’ll discuss them one by one, starting from top to bottom:

 

  1. Banner & Photo

The banner and the photo are basically the eye catchers of your profile page. Make sure you use an up-to-date professionally-looking photo that makes it easy for others to identify you. You don’t have to pay a photographer, just make sure that the pic looks decent. The banner should ideally match your personality, current occupation or display your skills if you’re an artist. Before you use some random banner, use none or go for a background colour.

  1. Headline

The headline is the catch phrase of your profile page. You can either use your current occupation or something like “Character Artist looking for new opportunities” if you’re looking for a job. It has to be short and catchy.

  1. Summary

The summary shows all relevant information about you and your skills at one glance, so make sure that a) everything that’s relevant is in it and b) that it’s easy to read. Use a topic sentence and bullet points – this gives your summary a clear structure and makes it easy to comprehend.

  1. Experience

This is your job history. Only put in jobs that are relevant! No one cares if you worked at Starbucks or Burger King during your collage days. Describe your occupation and the role you had within that company. Highlight relevant skills and achievements.

  1. Education

Use keywords to describe what the course or study programme is about. Even if you’re aiming for a career change you should still include all your academic qualifications as they might come in handy later. A degree in Biology definitely would have been a huge plus for Naughty Dog when they were looking for candidates to work on the Last of Us for example.

  1. Featured Skills & Endorsements

Only add skills that are relevant for your career (goals) and keep in mind that it’s not the quantity that matters! Also, don’t forget to endorse others =)

  1. Recommendations

I know many of you will find this hard, but don’t be afraid to ask former colleagues, your boss or clients to write a recommendation. Tell them about your goals and that it would be really helpful if they could describe what it’s like to have you as a colleague or an employee. If you ask nicely, I’m sure most of them will take the time to help you.

  1. Accomplishments

The purpose of this section is to show your dedication to your field of expertise, hobby or cause. Showing that you like to learn something new, improving skills or that  you’re involved in projects or activities is a huge plus for a lot of employers. You can include various things like for example the languages you speak/learn, projects you work on, certificates you gained etc..

  1. Interests

This sections shows which companies you’re following and you should definitely follow a few that match your profession. This doesn’t just display your interested in this field, but you’ll also see their posts in your newsfeed. So if you’re curious what a company is up to, this is a good way to be up to date on their activities.

 

Next article: “How to Apply like a Pro – Step 1”

How to create an epic LinkedIn profile (part I)

LinkedIn is a powerful tool that can help you to improve your career, find a job and connect with other professionals. Your LinkedIn profile is a combination of your on-line portfolio, job history and education. It’s basically a display of your “professional persona” at a glance, which is why it’s very likely that your future employer will check out your profile after you’ve applied for a job.

LinkedIn doesn’t just come in handy when you’re actively looking for new opportunities. A good LinkedIn presence can also attract the employer of your dreams. So instead of chasing jobs, clean up your profile page and let the opportunities come to you. If you’re not on LinkedIn already, you better set up an account quickly!

 

General rules:

  • Only add relevant information

The content of your profile has to be cohesive and in line with your current occupation or goals. Your LinkedIn presence gives others an insight into your mindset and level of focus, so make sure that there’s a clear concept behind your page. You’re not doing yourself a favour if you add every part-time job you ever had just to puff up your page. That also applies to students and others who don’t have a lot of experience. Try adding projects, languages you learn or activities you’re engaged in – personality and attitude are as important as practical skills!

 

  • Write for your target audience

This is one of the key principles of advertising and it also applies to your LinkedIn page. If you’re looking for a job you should let others know! Use your Header to indicate that you’re looking for new opportunities and add your flagship skills to the Summary. Also keep in mind that your page is there to promote yourself, not your product or company.

 

  • Be concise (short & precise)

People don’t have much time and they are lazy – nobody wants to read huge chunks of text when they are on LinkedIn. All important information should be visible at a glance and be easy to read. Forget complex sentence structures and use bullet points instead!

 

  • Quality > Quantity

If it’s not good, don’t add it! Keep your profile clean, brief and of high-quality.

 

  • English only!

LinkedIn is a global platform so please use English as your language of choice. You can translate your profile into other languages, but it only makes sense if the quality of the translation is good.

 

  • Proofread your page

Typos are embarassing and give readers the impression that you don’t care. Use the text editor of your choice for writing the texts, a spell-checking add-on or ask your friends!

 

Next article: How to create an epic LinkedIn profile (part II)